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Marketing

The algorithmic nature of social media has lead to increasingly segmented customers. At retail metrics we will help you reach the right people in the right place, with the right price for your products. 

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What we do

We bring a wealth of global experience and a fresh pair of eyes to your business. In collaboration with your team, We work quickly to identify the opportunities within the business to reduce operating costs and introduce new income streams.

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Often where incumbent management feel that further savings were not possible without impacting the customer or colleagues.

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You can trust us to supply you with the best industry practices that drive swift EBITDA enhancement.

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How we do it

An introductory review of three to five days (specific to clients requirement) benchmarking performance data.  This leads to an executive summary of potential costs optimization options, strategic choices and potential projects being presented to the client team.

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Our specialists are comfortable working globally, nationally, remotely or face to face as required.  When the pressure is on, you can count on our professionals to support you throughout the project. We know that you will enjoy working with our team as they share their knowledge and experience. Let us know how we can assist you today.

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Marketing Plan

Our experts can help create a comprehensive marketing strategy and execution plan for a given period. We utilise tested best practice to ensure the right product is sold in the right place at the right price utilising the most profitable promotion methods.

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Marketing Calendar

Throughout the year seasonal changes and holidays create opportunity for new products, marketing and sales. We help design a marketing calendar that allows you to capture and profit from  these brief changes in demand.

Price Evaluation 

We can assess your product, its differentiation, market position, market demand and market supply to help you select the price that maximises profit.

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Promotion Strategy

Promotions can help drive sales, but the wrong promotion can lose money. We help you get it right.

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Commercial Negotiation

We support experienced purchasing teams benchmark terms and conditions from global supplier contracts. We then review service level agreements and develop vendor scorecard measurement metrics. Improving service levels, margins and overall profitability.

Customer Loyalty Programs

We develop digital loyalty programmes that attract, retain and grow customer spend. Promoting customer advocacy for your brand.

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Digital Marketing Analysis

Our specialists will support the design, development and execution of cutting edge data reviews, ROI, customer insights and performance delivery.

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E-Commerce Channel & Web Content Development

We help businesses to develop a strategic plan that successfully transitions physical store sales to digital platforms.

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Marketing Project Management

Our experts have experience managing marketing projects and can ensure yours remain in budget and on time.

Marketing Budget

Knowing how much to dedicate to marketing can be difficult as it is not always clear which marketing method directly lead to a sale, and whether that is a single sale or it built brand awareness and loyalty. We can help advise and allocate your marketing budget to maximise returns.

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Product Development

We can help build and execute product development plans. Beginning with market and product analysis, through design and development, prototypes and testing, feasibility assessment, and finally scaling and marketing.

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Customer Demographic Analysis and Profile Development

It is essential to know your customers. Being able to understand and segment your market enables you to make cost effective marketing. This also helps in other areas such as product development and store locations.

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Customer Relationship Management Systems

The right CRM system enables tailored mass-marketing by selecting the frequency and type of communication each customer prefers. A CRM system provides an efficient and cheap way to both retain customers and drive sales.

We’re committed to delivering world class service

Retail Metrics specialize in helping busy executive teams, owners and boards take the right decisions about cost optimization.

 

Retail Metrics are able to open up a network of industry specialists who have led some of the very best global business through tough transitions. Our partners are practitioners, not consultants and it is this hands on experience that can make the difference for your business.

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At Retail Metrics we can provide flexible and tailored consulting and coaching, but we can also write the strategy, manage a business or project, and execute a business plan; offering hands on delivery for a thorough range of retail challenges.

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Retail Metrics are transforming the industry by giving businesses access to proven senior practitioners at competitive consulting rates. We offer flexible work and payment options that can adapt as we work together.

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Click below to set up a virtual coffee, we look forward to helping you.

Why not partner with us?

Success for us is obviously about helping business during these tough trading conditions, hence our focus on optimization. But we are building Retail Metrics as a platform that is able to quickly connect senior experienced leaders with businesses that need specific skills or solutions. This might be for a fixed term project, a recurring weekly or monthly meeting or coaching session and as your requirements change, so can your retail practitioner.

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At Retail Metrics we like grey hair, in fact we believe that it really helps if our practitioners have been there and done it before. But grey hair alone is not enough, all our practitioners have been personally recommended and we make sure that they have definitely earned the t-shirt!

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If you know someone who you feel could make a difference to our clients, then please click the link below.

How can we help you?

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